Everything you need to
understand your analytics
Guides, references, and tools for founders and operators who want to get more from GA4 and Search Console.
Guides
Setting Up GA4 Conversions the Right Way
Conversion tracking is the most important thing to get right in GA4. This guide walks you through every method — from marking existing events to creating custom events with Google Tag Manager.
Read guideGoogle Search Console: What Founders Actually Need to Know
Search Console shows you exactly what people search to find your site. This guide covers the four reports worth checking monthly and how to connect them to GA4 data.
Read guideThe 5-Minute Morning Analytics Routine
Most founders check analytics reactively. This structured 5-minute ritual answers the three questions that actually matter — every morning, without the rabbit holes.
Read guideWhy GA4 Is Hard (And What to Do About It)
The data model changed, the reports moved, and the jargon is different. This post explains the most common stumbling blocks and how to get past them.
Read guideUTM Parameters: The Founder's Guide to Campaign Tracking
If you're running ads, sending emails, or posting on social without UTM parameters, you're flying blind. Here's exactly how to use them and what to do with the data in GA4.
Read guideSessions, Users, Active Users: What GA4 Is Actually Telling You
GA4 uses 'users' and 'active users' interchangeably in some reports and 'sessions' mean something slightly different. Clear up the confusion with this plain-English breakdown.
Read guideWhat Is a Good Conversion Rate? Industry Benchmarks for 2026
Conversion benchmarks vary wildly by industry, traffic source, and what you're measuring. Here's how to set meaningful targets without comparing apples to oranges.
Read guideThe Friday Analytics Review: 15 Minutes That Change Your Week
A weekly review habit turns analytics from a reactive fire alarm into a strategic compass. Here's a 15-minute Friday ritual that actually works.
Read guideDirect, Organic, Referral, Paid: What Your Traffic Sources Are Really Telling You
Each traffic source carries a different intent signal and conversion pattern. Learn what each channel means and how to interpret changes in them.
Read guideCore Web Vitals Explained: What They Are and Why They Affect Rankings
LCP, INP, and CLS are Google ranking factors. Here's what each metric measures, what good scores look like, and how to diagnose problems on your site.
Read guideHow to Read Your GA4 Acquisition Report Without Getting Lost
The Acquisition report is the most important report in GA4. User Acquisition vs Traffic Acquisition, which dimensions to use, and which numbers actually matter.
Read guideHow to Know Which Blog Posts Actually Drive Business Results
Most content analytics stops at pageviews. Here's how to connect your content to signups, sales, and revenue-driving actions in GA4 — and run a monthly content audit.
Read guideHow to Track Email Newsletter Performance in GA4
Open rates don't tell you what subscribers do after they click. Here's how to close the loop between your email platform and GA4 using UTMs and conversion tracking.
Read guideUsing GA4 Data to Improve Your Landing Pages
Landing page optimisation without data is just opinion. Learn how to use GA4's Landing Pages report, Path Exploration, and scroll data to diagnose exactly what's underperforming.
Read guideExternal References
Google Official
Tools
Common questions about Crutan
How long does Crutan take to set up?
Most users complete setup in under 5 minutes. Sign in with Google, connect your GA4 property, answer a few questions about your business, choose your delivery time — done. Your first briefing arrives the next morning.
What kind of briefings does Crutan send?
Daily briefings cover: a TL;DR of the most important thing that happened, key metrics vs. your 7-day average, traffic source breakdown, top pages, and 1-3 specific action items. Weekly briefings are more comprehensive — a full scorecard, trend analysis, and prioritized recommendations for the week ahead.
Can the AI answer follow-up questions?
Yes. The live chat interface queries your actual GA4 data and Search Console in real time. You can ask anything: 'What were my top search queries last month?' or 'How did my conversion rate change since we launched the new landing page?' — and get an answer grounded in your real numbers.
Does Crutan work without Google Search Console?
Yes. GA4 is the only required integration. Search Console is optional but unlocks organic search intelligence — keyword rankings, impressions, CTR, and SEO trends — inside your briefings and the chat interface.
What AI model powers Crutan?
Crutan uses Claude (Anthropic) for report generation and chat responses. Specifically, Claude Sonnet for deep analysis and high-quality writing, and Claude Haiku for fast routing and onboarding conversations.
Skip the manual work.
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Everything in these guides — the daily check, the conversion analysis, the Search Console review — Crutan does automatically. Every morning. In your inbox.
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