We're building outreach
that feels personal
Crutan started with a simple observation: the best sales reps don't send the same email twice. They research. They personalize for company and problem. They make the prospect feel seen. We're making that scalable.
Why the hexagon?
The two concentric rings represent the relationship at the heart of personalized outreach: the outer ring is your brand — your voice, your structure, your presence. The inner ring is theirs — their colors, their identity, their world.
When they overlap, something new is created. That's not a template. That's a signal that you understand them. The amber center dot — that's the moment of connection.
What we believe
Precision over volume
100 great touches outperform 1,000 generic ones. We build tools for quality-at-scale, not spam.
Specificity is the message
When your page names their company, their problem, and how you solve it, you're saying: we did our homework. That trust is worth more than any feature.
Make it feel like magic
The best software feels inevitable. We work until personalization is so seamless it disappears.
Dogfood everything
Our own website is personalized with Crutan. Our own leads are captured with Crutan. If we wouldn't use it, we don't ship it.
The team
Austin D.
Co-founder & CEO
Former SDR → sales engineer → founder. Built Crutan after running an ABM program by hand.
Jordan L.
Co-founder & CTO
Previously at Figma and Notion. Obsessed with brand infrastructure and generative UI.
Priya M.
Head of Product
Zero-to-one product leader. Ships fast, thinks in systems.
Marcus T.
Head of Revenue
Built the outbound motion at two category-defining companies.
Ready to personalize
every outreach?
Purpose-built for SDRs, AEs, and demand gen teams. Build your first template, generate personalized pages for your prospects, and send it today — your first 50 pages are free.
No credit card required. Cancel anytime.