Plain-English guides to GA4, SEO, and making better decisions with your website data.
Google Analytics 4 is powerful. It's also genuinely confusing — even for people who've used Google Analytics for years. Here's why, and how to get clarity without the pain.
Conversion rate benchmarks vary wildly by industry, traffic source, and what you're actually counting as a conversion. Here's how to set meaningful targets without comparing apples to oranges.
Most founders check their analytics reactively — when something feels off, or when someone asks. Here's a better way: a structured 5-minute routine that keeps you informed without becoming a data obsession.
If you're running ads, sending emails, or posting on social media without UTM parameters, you're flying blind. Here's exactly how to use them — and what to do with the data.
GA4 uses 'users' and 'active users' interchangeably in some reports, sessions mean something slightly different from before, and new vs. returning users got complicated. Here's what you actually need to know.
Most founders treat analytics as a reactive fire alarm. A weekly review habit turns it into a strategic compass — and 15 focused minutes is all it takes.
The Acquisition report is the most important report in GA4 for most businesses. Here's how to navigate it, what each dimension actually means, and which numbers to pay attention to.
Most content analytics stops at pageviews. But pageviews don't pay the bills — conversions do. Here's how to connect your content to revenue-driving actions in GA4.
Your traffic sources report is more than a breakdown of where visitors came from. Each channel has a different intent signal, conversion pattern, and what it means when it grows or shrinks.
Conversion tracking in GA4 works differently than Universal Analytics. Here's exactly how to set it up — from basic goal completion to ecommerce purchases — so your reports actually mean something.
GA4 audiences aren't just for Google Ads retargeting. Used well, they're one of the most powerful analytical tools available — letting you compare behaviour across completely different visitor groups.
Landing page optimisation without data is just opinion. Here's how to use GA4 to identify exactly what's wrong with underperforming pages — and prioritise the fixes that will move the needle.
Open rates and click rates are vanity metrics if you don't know what subscribers do after they land on your site. Here's how to close the loop between your email platform and GA4.
Search Console is the most underused free tool in any founder's marketing stack. Here's what it tells you, what to ignore, and how to use it to make better content and SEO decisions.
Google uses page experience signals — including Core Web Vitals — as ranking factors. Here's what LCP, INP, and CLS actually measure, what good scores look like, and how to diagnose problems.
Connect your GA4 and get your first AI briefing tomorrow morning.