How to Diagnose a Drop in Conversions with Just One Question

Austin Diering

Here is a draft blog post in HTML format on how to diagnose a drop in conversions with just one question using Crutan:

How to Diagnose a Drop in Conversions with Just One Question

You check your Google Analytics 4 dashboard and your heart sinks—your conversion rate has taken a nosedive. But where do you start troubleshooting? Between user journeys, traffic sources, device data, and more, the potential culprits feel endless.

This is the pain of using GA4 as a non-technical marketer: The data is all there, but making sense of it is like trying to read hieroglyphics. You need a translator to turn those charts and tables into clear, actionable insights.

Introducing Your Personal Analytics Translator: Crutan

Crutan is an AI marketing agent that interprets your GA4 data through simple conversation. Just ask it a question about your analytics—like "Why did my conversion rate drop last month?"—and it will analyze the underlying data to uncover root causes and suggest solutions.

With Crutan, you don't have to dig through reports or learn the intricacies of analytics platforms. It takes the guesswork out of diagnosing marketing roadblocks, saving you time and headaches.

For Example, Ask: "Why Did My Conversion Rate Drop Last Month?"

Based on the data in your GA4 account, Crutan's AI might respond:

  • "Your conversion rate dropped 15% last month compared to the previous period. This was likely caused by a 22% decrease in traffic from paid social media channels, which typically drive high-intent users to your site."

  • "To improve conversions, I'd suggest increasing your paid social budget and bid strategy. You could also try refreshing your ad creative to re-engage your audience."

In just one question, you've pinpointed a leading cause of the drop—without having to cross-reference multiple reports yourself. Even better, Crutan provides tailored advice to help you course-correct quickly.

From "Why" to "What's Next?" in Seconds

Crutan turns GA4's firehose of data into a focused stream of insights. Its AI translates all those charts and numbers into plain English, so you can stop guessing and start taking action with confidence.

No more hunting through dashboards or learning the nuances of analytics platforms. Just ask Crutan the "why" behind any marketing trend, and it will reveal the "what's next?" to improve your results.

Ready to make your marketing data work smarter, not harder? Ask Crutan anything about your GA4 analytics today.