Crutan for Content Marketers: What's Actually Driving Engagement?

You spend hours crafting blog posts, ebooks, and social content. You obsess over every headline and call-to-action. You hit publish, cross your fingers...and wait for the engagement numbers to roll in.

But do you really know what's resonating with your audience? Most content marketers struggle to connect their hard work to tangible results in Google Analytics 4. That's a problem—because if you can't measure impact, you can't improve.

The Data Is There...If You Can Find It

GA4's powerful tracking capabilities give you a wealth of engagement data to work with. You can see:

Top pages and content driving traffic
How visitors engage with different content types
Which channels bring your most valuable traffic
Conversions and revenue influenced by content

The problem? Surfacing those insights takes serious analytics skills most content teams don't have. Between learning GA4's new data model, building custom reports, and analyzing metrics...it's a huge lift on top of your regular content workload.

But what if you could simply ask your analytics for content insights, and get clear answers? No more wrestling with dashboards and metrics you don't fully understand.

Meet Your New Content Insights Sidekick: Crutan

Crutan is an AI marketing analyst trained on your GA4 data. With natural language processing, Crutan understands conversational questions and translates them into analytics insights—instantly.

For content teams, that means unlocking a world of strategic guidance hiding in your data:

"Which blog posts generated the most leads last quarter?"
"How does engagement compare between video content and longform articles?"
"What's the typical conversion path for visitors who watch our webinars?"
"Where are we losing visitors in the ebook download funnel?"

Crutan surfaces those insights in straightforward language, with visualizations to illustrate key points. No more struggling to interpret metrics or build reports—just ask, and let the AI do the heavy lifting.

That frees you up to focus on what you do best: creating exceptional content experiences that educate, engage, and convert audiences into customers.

Make Smarter Content Decisions, Faster

When you can quickly understand what's working (and what's not) in your content strategy, you're empowered to iterate and optimize based on real performance data—not hunches.

With Crutan as your analytics sidekick, you can:

Identify your most engaging content to double down on
Spot dropoff points and friction in your conversion flows
Compare performance across content types, topics, and channels
Quantify your content's impact on pipeline and revenue
Make a data-backed case for where to focus your content efforts

The result? Consistently improving content experiences that attract more of your ideal audiences and guide them seamlessly into your marketing funnel.

No more wrestling with dashboards and metrics. No more uncertainty about what's working. Just clear, conversation-driven insights from your own data—with Crutan as your AI analytics translator.

Try Crutan free and see how simple it is to transform your GA4 data into a smarter content strategy.