GA4 Metrics Explained Simply: A Crutan Cheat Sheet
Austin Diering
Here is the blog post in HTML format:
GA4 Metrics Explained Simply: A Crutan Cheat Sheet
Google Analytics 4 is a powerful tool, but its metrics and terminology can be confusing for non-technical marketers. With so many new metrics and unfamiliar names, it's easy to get lost in the data and miss key insights.
That's why we created this simple cheat sheet to help you understand the most important GA4 metrics—no jargon, no complexity, just clear explanations in plain English.
Why You Need This Cheat Sheet
As a marketer, you don't need to be a data scientist to benefit from analytics. But you do need to understand what the metrics mean so you can take action. This cheat sheet will help you:
Quickly identify the metrics that matter most
Understand how to interpret those metrics
Know which metrics to focus on for common marketing questions
With this knowledge, you can stop feeling lost in GA4 and start using your data to make smarter decisions.
The Essential GA4 Metrics You Need to Know
Users
What it measures: The total number of unique visitors to your website or app.
Why it matters: Users is a key audience metric that shows your total reach. Compare it to metrics like conversions to understand engagement.
Active Users
What it measures: The number of users who were active on your site or app during a selected date range.
Why it matters: Active users gives you a snapshot of how many people are actually using your product or service over a period of time.
Events
What it measures: Any defined action or interaction on your website or app, like pageviews, transactions, or custom events you've set up.
Why it matters: Events track engagement and conversions, making them critical for understanding what actions your audience takes.
Conversions
What it measures: The total number of conversion events that occurred, like purchases, form submissions, or other conversion actions you've defined.
Why it matters: Conversions show you how many of your users completed a desired action, which is key for measuring success.
Engagement Rate
What it measures: The percentage of engaged sessions compared to total sessions.
Why it matters: Engagement rate gives you a sense of how captivating your content and user experience is—the higher the rate, the better you're holding attention.
While there are many more metrics in GA4, these five are some of the most important for most marketers. Understanding them is the first step to extracting real value from your analytics data.
Still Feeling Lost? Let Crutan Be Your Guide
Even with this cheat sheet, navigating GA4 and analyzing your metrics can still feel overwhelming. That's where Crutan comes in.
Crutan is an AI marketing agent that connects directly to your GA4 data. Just ask questions in plain English, and Crutan will analyze your metrics, interpret the results, and provide clear, actionable insights—no technical skills required.
With Crutan, you can:
Get instant explanations for any metric
Understand what your data means for your marketing performance
Receive specific recommendations to improve results
Make confident, data-backed decisions in minutes
Try Crutan free and experience the simplicity of conversational analytics today.