Here is the blog post in HTML format:

The Top 7 Questions You Should Be Asking Your GA4 Data Every Week

Google Analytics 4 is an immensely powerful tool—but only if you know how to tap into its potential. With so much data at your fingertips, it's easy to get lost in the numbers without extracting meaningful insights.

The key to making GA4 work for you? Asking the right questions. Specific, strategic queries can quickly surface the metrics and trends that matter most, helping you make data-backed marketing decisions with confidence.

To unlock GA4's true value, make these 7 questions a staple of your weekly analytics routine:

1. How is our website performing overall?

Start broad to get the big-picture view. Metrics like users, new users, sessions, and engagement rate will show whether your site's core health metrics are trending up or down compared to previous periods.

2. Which marketing channels are driving the most value?

Dig into your traffic sources to identify your highest-ROI channels. Look at metrics like:

• Users by traffic source

• Engaged sessions by source

• Conversions by source

3. What are our top exit pages?

High exit rates on key pages could signal content or UX issues. Identify problem areas so you can optimize accordingly.

4. How are our conversion rates trending?

The conversion metrics you monitor will depend on your goals, but some examples include:

• Ecommerce conversion rate

• Lead form submissions

• Email sign-ups

Watch for positive or negative shifts, and explore which channels or pages are impacting your conversion performance.

5. What are our most popular content topics and pages?

Identify your top-performing assets to double down on the content resonating best with your audience.

6. How does mobile vs. desktop performance compare?

With more web traffic coming from mobile every year, it's critical to understand how user behavior differs across devices. If mobile metrics are lagging, it could indicate site usability issues to address.

7. Are we on track to hit our monthly goals?

For key metrics like revenue or leads, use GA4's forecasting to project whether you're pacing toward your targets. If not, you still have time to adjust tactics.

Consistently asking questions like these will transform how you use GA4—turning it from an overwhelming data dump into a goldmine of clear, actionable insights.

But mastering the "art of the query" is just the start. To truly simplify your path to smarter marketing, try Crutan. Crutan is an AI marketing agent that directly answers your biggest marketing questions using your GA4 data—no complex dashboards or analyst skills required.

With Crutan, you can:

• Get instant answers to any analytics or marketing query through natural conversation

• Eliminate time wasted trying to interpret your data manually

• Make confident, data-backed decisions to improve ROI

See how Crutan can simplify your marketing analytics today—try it free for 14 days.