Google Analytics is Overwhelming

Austin Diering

Google Analytics is Overwhelming. Crutan Makes It Easy.

Let’s be honest: Google Analytics 4 (GA4) is a beast.

Marketers log in with good intentions—looking for insights to grow their business—and leave an hour later, confused, frustrated, and empty-handed.

If you've ever opened GA4 and thought:

  • “Where did the bounce rate go?”

  • “Why are there so many event parameters?”

  • “Why do I need to learn BigQuery just to answer basic questions?”

You're not alone.

In this blog, we'll break down why GA4 is so complicated, and more importantly, why Crutan exists to make your life 100x easier.

Why Google Analytics Feels So Complicated

GA4 isn’t just a redesign of Universal Analytics—it’s a total rebuild. While it's powerful, it’s built for data analysts, not everyday marketers.

1. Events Replaced Everything

Everything in GA4 is an “event.” Page views? Event. Scroll depth? Event. Button click? You guessed it—event.

But managing and interpreting these events requires custom setup, developer help, or deep knowledge of Google Tag Manager.

2. The Reports Are Bare Bones

GA4 moved away from pre-built reports. That might work if you're a data scientist—but for most users, it means hours wasted clicking around.

  • Create custom explorations

  • Understand dimensions vs. metrics

  • Export to BigQuery to get meaningful results

3. Terminology is a Maze

Terms like session start, engaged sessions, and event scopes aren’t intuitive. And when you're trying to move fast, there’s no time to learn a new language.

4. No Clear Answers, Just Data

GA4 tells you what happened, not what to do next. You’re left asking:

  • “So what?”

  • “Is this normal?”

  • “What do I fix?”

Crutan: Your AI Marketing Analyst

Enter Crutan, the AI marketing agent built for marketers who want answers, not analytics.

Crutan connects directly to your GA4 account and lets you chat with your data like you're talking to a teammate.

  • Ask natural questions: “Why did my traffic drop last week?” or “Which campaign brought in the most purchases?”

  • Get clear, human answers: No charts without context. Just insights and action steps.

  • No setup headaches: No coding. No GTM. Just connect and go.

Who Crutan is For

  • Solo marketers who wear 10 hats

  • Small teams without a dedicated analyst

  • Agencies who need fast answers for clients

  • Business owners who want insights without a learning curve

If you're spending hours digging through GA4 and still feel like you're guessing, Crutan gives you clarity, speed, and confidence.

Try Crutan Free

Stop drowning in dashboards and start making smarter decisions.

Start your free trial and see how effortless data-driven marketing can be.